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Hero — stocked cooler strapped to a cart, tag reading SMITH — 9:40, low morning light
The most memorable way to start a round of golf.
CartStock lets your members and guests pre-order their drinks and snacks when they book — packed by your team, iced, and waiting on their cart at the first tee. A bespoke touch they'll tell their foursome about. And a new F&B revenue line from bookings you already have.
See how it works ↓Unreasonable hospitality, on a golf cart.
Here's a round of golf today: your guest grabs one drink at the turn house, finishes it by the second green, and spends three holes watching for the beverage cart.
Here's a round with CartStock: they walk out of the pro shop, and their cart is already carrying exactly what they chose — their beers, their seltzers, their snacks, on ice, with their name on the cooler. Nothing to flag down. Nothing to wait for. It feels less like buying a drink and more like being expected.
"You're in cart 14 — your cooler's already on it."
Members remember it. Guests talk about it. It's the kind of detail that separates a good club from the one everybody compares the others to.
The current drinks experience is the worst part of a great day.
Between booking and the first tee, your golfers solve the drinks problem themselves — a gas station stop, a trunk cooler, or going without until the cart girl finds them on hole 4. It's the one part of a round at your course that you don't control — and the one part that feels like nobody planned it.
The decision point you're missing is the booking — when the round is exciting, the group is coordinating, and the wallet is already open.
And yes — the numbers work.
The experience is the reason. Here's the business case that makes it easy to say yes.
200 rounds/week · 15% · $35 = $1,050/week → ~$4,500/month — at cooler-stock margins, before your on-course sales, which this doesn't replace.
Pre-paid means zero shrink, zero comps, zero "put it on my tab."
Four steps, and none of them are yours to build.
Your confirmation email gets one new link.
No tee-sheet integration, no POS changes. Works inside whatever booking system you run.
Your members and guests build their cooler online.
Your menu, your prices, paid upfront. Orders close 7pm the night before.
Your F&B lead gets one manifest each evening.
Tomorrow's orders, sorted by tee time.
Pack, tag, stage — 10 minutes.
Coolers tagged by name and tee time; whichever cart gets assigned, the cooler rides along.
Tagged by name and tee time — never by cart number, so a reassignment costs nobody a minute.
We obsessed over the 6:30am part. Laminated playbook, tagging system, par levels, cutoff rules. Boring to execute is the design goal.
Book → build the cooler → walk to a stocked cart.
Books the tee time
Confirmation lands with one extra line: stock your cart.
Builds the cooler
Walks to a stocked cart
Cooler iced, tagged, already loaded. Nothing to carry in.
The whole sequence takes a golfer about ninety seconds — and it's the part of the day they describe to somebody else.
Objections, answered.
"Whose liquor license?"
Yours. You remain the seller of record — your license, your pricing, your revenue. CartStock is the ordering system and the operating playbook; we never touch the transaction.
"My staff won't adopt another system."
They don't log into anything. One email arrives; coolers get packed. That's the entire footprint.
"What about rain-outs and no-shows?"
Pre-paid with your cancellation rules printed at checkout. Rained out = your standard policy applies. No-show = the order's already paid.
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wide morning fairway, empty first tee, long light
We're proving this at a handful of courses. Yours could be one.
Founding courses get complete setup at no cost — order page branded to you, email integration, staff playbook, everything. We run a two-week measured pilot and share every number: attach rate, average order, staff time. If your members love it and the numbers print, we grow together on terms that make sense. If it doesn't, your golfers got cold beer and you got a free experiment.
Thanks — that’s in.
We read every one of these ourselves. Expect a reply within a day, usually with two or three questions about your cooler setup and a proposed pilot window.
Need us sooner? hello@cartstock.golf